As you may have heard, Rogers has launched a website asking Canadians to sign a petition to ensure there is a “fair and open” spectrum auction. It’s a good thing I have a sense of humour because it really gets tested by stuff like this! What they are really saying is, “Please make sure all this competition we‘ve had to deal with doesn’t last too long, we want to go back to the good old days as soon as possible.” I guess they figured no one would sign that one, so they put it another way.
The reality is that Rogers, Bell and Telus have more spectrum than they know what to do with. It is the current and potential competitors to the “Big Three” that need this spectrum to keep competition alive in Canada, allowing companies like WIND to continue to offer choice and value to Canadians. They also know that in an open auction, no one would, or could, seriously bid against them, because it is always worth more to an oligopoly to protect its turf against vigorous and effective competition than it is to new entrants seeking to go up against them.
This is why the stakes are so high. The incumbents believe this is a war of attrition and are trying to wait out the new players so they can re-establish their pricing, terms and service levels without losing subscribers. If you want to reach out to your MP (and I think it is a great idea), why not tell them that you like the idea of having competition for the future of wireless in Canada?
Rogers and the incumbents have been claiming that this spectrum will enable them to build out in rural areas. Makes you wonder what they have been doing with all the spectrum they already have in rural areas… If this were a priority it would have been done already.
The bottom line is competition is working. Over the last two years, prices for both voice and data service have fallen dramatically and consumers are now enjoying more competition and value than ever before. Let’s ensure it remains that way.